Many at times people find it difficult to start a business, especially online business. Most people who are just starting out make the mistake of looking for a product first, and a market second. It is important to know what to do first and how to go about it, at Boldtechinfo we are always here to guide people on how to make business and life issues easier.
To boost your chances of success as a business minded person, is better to start with a market. The reason is to find a group of people who are searching for a solution to a problem, but not finding many results. The internet makes this kind of market research easy:
All you need to do first is to visit an online forums to see what questions people ask and what problems they’re trying to solve, this will give you an idea on what to do since there is a gap in that area.
Next you need check out your potential competitors by visiting their sites and taking note of what they’re doing to fill the demand. Then you can use what you’ve learned and create a product for a market that already exists and do it better than the competition.
Afterwards write copy that sells. There’s a proven sales copy formula that takes visitors through the selling process from the moment they arrive to the moment they make a purchase: Arouse interest with a compelling headline.
– Describe the problem your product solves.
– Establish your credibility as a solver of this problem.
– Add testimonials from people who have used your product.
– Talk about the product and how it benefits the user.
Throughout your copy, you need to focus on how your product or service is uniquely able to solve people’s problems or make the lives of your customers better. Think like a customer and ask “What’s in it for me?”
The next step is to design and build your website.
Once you’ve got your market and product, and you’ve nailed down your selling process, now you’re ready for your small-business web design. Remember to keep it simple. You have fewer than five seconds to grab someone’s attention, if you don’t make it simple and easy, you might lose your potential customers, never to be seen again. In order to achieve this follow the tips below;
- Choose one or two plain fonts on a white background.
- Make your navigation clear and simple, and the same on every page.
- Only use graphics, audio or video if they enhance your message.
- Include an opt-in offer so you can collect e-mail addresses.
- Your website is your online storefront, so make it customer-friendly.
After that the next steps you are to use search engines to drive targeted buyers to your site.
Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.
Establish an expert reputation for yourself.
People use the internet to find information. Provide that information for free to other sites, and you’ll see more traffic and better search engine rankings. The secret is to always include a link to your site with each tidbit of information.
Give away free, expert content. Create articles, videos or any other content that people will find useful. Distribute that content through online article directories or social media sites.
Include “send to a friend” links on valuable content on your website.
Become an active expert in industry forums and social networking sites where your target market hangs out.
Use the power of email marketing to turn visitors into buyers.
When you build an opt-in list, you’re creating one of the most valuable assets of your online business. Your customers and subscribers have given you permission to send them an email. That means:
You’re giving them something they’ve asked for.
You’re developing lifetime relationships with them.
Anyone who visits your site and opts into your list is a very hot lead. And there’s no better tool than email for following up with those leads.
Increase your income through back-end sales and upselling.
One of the important internet marketing strategies is to develop every customer’s lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Following up is very important, so use back-end selling and upselling to get them to buy again:
Offer your customers products that complement their original purchase.
Send out electronic loyalty coupons they can redeem on their next visit.
Offer related products on your “Thank You” page after they purchase your products and also reward your customers for their loyalty in buying from you and they’ll become even more loyal to keep coming to buy from you again and again.
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