vivo’s iQOO set to debut as an independent brand in India
Vivo is a Chinese technology company owned by BBK Electronics that designs and manufactures smartphones and smartphone accessories in China, software and online services. BBK Electronics also owns Oppo, Realme and OnePlus. The company develops software for its phones, distributed through its vivo App Store, with iManager included in their proprietary, Android-based operating system, Funtouch OS.
Smartphone manufacturers diversifying their portfolios with sub-brands these days and that later become independent off-shoots is rare. Xiaomi has Redmi, Oppo did the same with Realme and now vivo’s iQOO sub-brand is looking to follow in the same footsteps by going independent in India. According to industry sources, iQOO will enter the Indian market by March as an independent entity, bringing its smartphone lineup outside of China for the first time.
Up until now iQOO served as vivo’s gaming smartphone range with a focus on high-end performance at an affordable price point. As it stands, the brand currently has 6 devices in its portfolio with the most recent one being the iQOO Neo 855 Racing.
Recently Xiaomi declared POCO will become an independent brand in India and with iQOO’s upcoming entry the affordable flagship race is bound to get even more competitive.